The Superman Gospel According to Warner Bros.

June 19, 2013 1:28 AM

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The Superman Gospel According to Warner Bros.

In promoting "Man of Steel" to Christians, the studio joined forces with a faith-based marketing firm in coming up with a proposed sermon called "Jesus - The Original Superhero."

Aggressively going after faith-based audiences, Warner Bros. and Grace Hill Media are comparing Superman to Jesus as a way to trumpet Man of Steel and encourage ministers across the country to speak about the film.

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