Will Super Fans Save Music?

October 20, 2014 5:08 PM

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Will Super Fans Save Music?

Not too long ago, I had an interesting phone call with Benji Rogers, the President and Founder of PledgeMusic. We geeked out about international travel, charities we support and how we couldn't live without our favorite bands. Rogers is a rock dude at heart: he's from a music industry family and spent his formative years on tour with the likes of Def Leppard and Phil Collins. He attended Berklee College of Music at 17, toured relentlessly with his own band, and a few years ago at age 34 found himself crashing on an air mattress at his mom's house. That's when he realized that, in spite of the new ubiquity of online music services and Kickstarters, the music biz as we know it "is out of context and not sustainable." He was living proof.

But, he thought, "What about the fans?" Wouldn't they love greater access to the bands they love, and not just a one-off signed disc, prize or perk that might result from a crowdfunding campaign? What if the fans could also be part of the process? Thus, PledgeMusic was born, and the company just cel...

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