Super Bowl: The ads designed for TV junkies

February 1, 2015 7:20 AM

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Year in, year out, the Super Bowl draws a huge audience -- bigger than anything else on TV these days. And it's a safe bet that many of those Super Bowl viewers are not the types caught up on the latest "House of Cards" season or seeking out "Borgen" on whatever service it's available in now.

Which is to say, not all Super Bowl viewers are TV junkies. This is true even of the people who claim to watch the big game just for the ads. But the Super Bowl ad must relate to the widest swath of people possible, which is why you so often get ads employing love of animals, bizarre new characters ...

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