Super Bowl ads already? GoDaddy and Doritos say 'you betcha'

December 8, 2014 3:09 PM

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NBC won’t televise Super Bowl XLIX for more than a month, but advertisers have already commenced what has become the inevitable rush to promote their participation in the event weeks before most fans have even started working on a game-day menu.

Doritos, part of PepsiCo’s Frito-Lay snacks unit, has already put out its annual call for amateur submissions for ad concepts that will air during the Super Bowl next February 1. And Web-service company GoDaddy is expected to announce Monday that is has selected a nine-week old golden retriever to s...

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