Sundance matches good causes with corporations, celebrities

February 2, 2015 5:56 PM

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Sundance matches good causes with corporations, celebrities

January 16, 2014. Robert Redford addresses the media at an opening day news conference for the Sundance Film Festival at the Egyptian Theatre in Park City, Utah. (Reuters)

PARK CITY, Utah – Movie stars want free stuff, and corporate America wants celebrities to be photographed with their free stuff, but nobody wants to look greedy. The solution? Feel good marketing with a charitable touch – and the Sundance Film Festival in Park City, Utah has become the prime purvey...

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