Study measures the foul smell of fat bias

March 20, 2015 7:05 PM

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Study participants who were shown images of heavy and thin individuals while sniffing odorless substances rated the “scent samples” as smelling worse when they were paired with images of heavy people.

“Our findings suggest that people may hold negative views of heavy individuals that are sufficiently entrenched that they can cross over into olfactory (that is, smell) perceptions though people may not be aware that they hold such views,” senior author Andrew Ward told Reuters Health in an email.

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