Study: E-cigarette ads spur tobacco cravings

March 14, 2015 6:06 PM

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That means, unlike other tobacco products, e-cig advertisements are published with greater ease and fewer restraints. That's bad news according to researchers at the University of Pennsylvania who say e-cig marketing can increase a viewer's urge to smoke cigarettes and other tobacco products.

Researchers at Pennsylvania's Annenberg School for Communication had some 800 regular, occasional and former smokers watch a series of e-cigarette advertisement culled from various corners of the Internet. Afterward, viewers took a survey aimed at measuring smoking urges, intentions and behaviors.

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