Study concludes Drug outcomes depend on patients’ expectations from it

January 29, 2015 3:25 PM

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Scientists at the University of Cincinnati, Ohio recently concluded a study that evaluated the efficacy of two drugs on patients suffering from Parkinson’s disease. Of the two drugs involved in the study, one was on the more expensive side while the other was moderately priced. The results from the study determined that the price of the drugs played a significant result in how effective the drug proves on its patients. It was found that patients believe expensive drugs to be more effective, because of which they show better results in the treatment.

The study aimed at proving that patients’ perception of the price of a drug affects their view on the efficacy of the drug. To carry on with the experiment, researchers used two drugs, with similar efficacy on patients. However, the drugs varied in their costs. While one of the drugs cost $100 per d...

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