Striking Out ALS: Ice Bucket Challenge Brings Flood of Donations

August 11, 2014 6:25 PM

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Striking Out ALS: Ice Bucket Challenge Brings Flood of Donations

If you’ve logged onto Facebook, Twitter or Instagram this week, chances are your newsfeeds have been flooded with videos of people dumping buckets of ice water on their heads.

No, your friends aren’t doing this to cool down from hot summer temperatures. The challenge is a viral movement called the “Ice Bucket Challenge” designed to raise awareness for Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig’s disease.

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