Strauss: Follow your customers to social media

April 6, 2015 10:51 PM

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A: Let's not guess; instead, let me share the social media trick that is assured to get you traction and engagement you want.

So let me say to all of my small business brothers and sisters out there, especially those of you who are flummoxed by social media: Take heart. You are not alone. Suffice it to say that even very big businesses have had a tough time figuring out how to master the vast social media universe.

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