Starwood Launches 10th Hotel Brand with a Bonus

April 17, 2015 12:02 AM

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Starwood Launches 10th Hotel Brand with a Bonus

Starwood Hotels & Resorts Worldwide, Inc. already encompasses nine separate brands, accounting for more than 1,200 individual hotels, in 100 countries.

That's big. But in an industry where bigger is better, it's just mid-pack size-wise. Marriott, Hilton, InterContinental, and Best Western all have around 4,000 properties in their networks. Wyndham and Choice have even more.

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