Starwood lauds loyalty with a new high-end brand

April 16, 2015 4:35 PM

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Starwood’s Chief Executive Adam Aron may be the busiest executive working in the business world today with the word “interim” in front of his title.

The hotel operator, which owns the Westin and W Hotels properties, on Thursday debuted the company’s 10th brand — Tribute Portfolio. It is the first brand launch in over eight years for Starwood, which launched Aloft Hotels and Element Hotels in 2007.

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