Many arts organizations will have just ended their fiscal years or will do so later this summer. Most of us who run arts organizations are happy our fiscal years have ended, are tired (if not exhausted) from the challenges of the past twelve months, and thinking about the year ahead with a mixture of excitement and dread. We cannot wait to see the new work our organizations will create but we also cannot believe we have to reset the odometer back to zero and find all the resources we need to make the art happen.
Unfortunately, both the lethargy we experience after the season is over and the vacations that inevitably are taken in the summer months conspire to reduce the amount of institutional marketing we can easily mount when the season has just ended.
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