Starbucks’s Pumpkin Spice Latte now has pumpkin after shaming by the ‘Food Babe’

August 18, 2015 7:20 AM

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From its commitment to the Italian coffeehouse tradition to its “Race Together” campaign, Starbucks has often tried to keep it real. And after an influential food blogger took action, one of the company’s heretofore ersatz offerings — Pumpkin Spice Latte, a.k.a. “PSL,” established in 2003 — will include actual pumpkin.

“After hearing from customers and partners about ingredients, we took another look at this beverage and why we created it so many years ago,” Peter Dukes — Starbucks’s “Director of Espresso and Brewed Coffee Americas” — wrote in a blog post entitled “Big News for the Beloved Pumpkin Spice Latte.” “I...

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