'Star Wars' Travels Far, Far Into the Product-Branding Galaxy

December 17, 2015 3:45 PM

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'Star Wars' Travels Far, Far Into the Product-Branding Galaxy

Fans aren't the only ones lining up for the new "Star Wars: The Force Awakens" movie, which opens in theaters on Friday.

Brands have queued up too, jumping on the publicity and merchandising bandwagon with ancillary Disney-approved tie-ins that may seem either wildly creative or a bit forced.

Also read: Disney chief addresses Carrie Fisher’s death as it pertains to ‘Star Wars: The Last Jedi’

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