How 'Star Wars' could become Disney's next cash cow

December 13, 2015 11:02 AM

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When Walt Disney Co. put up $4 billion to buy "Star Wars" creator Lucasfilm in 2012, Wall Street wasn't sure it was a good bet.

To some analysts, it seemed like a lot of money to pay for a company whose signature movie franchise had gone on hiatus following a trilogy that underwhelmed fans and ended seven years earlier.

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