St. Patrick’s Day Parade Sponsors Pleased With Investment

March 14, 2015 2:05 AM

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St. Patrick’s Day Parade Sponsors Pleased With Investment

For Brian Stack, the managing director of an Irish tourism company, Manhattan’s annual St. Patrick’s Day Parade is an important time to celebrate—and to advertise.

His company, CIE Tours International, has for years officially sponsored the parade. With thousands of marchers on Fifth Avenue, at least 1 million viewers on the street and a million more watching on television, he said, the hours of marching are the perfect way to stoke interest in a vacation to I...

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