When Neema Moraveji and Jonathan Palley first started working on Spire, a wearable device that tracks movement but also measures state of mind, there were no wearables on the market. A few years later, it seems like almost everyone is clipping on a tiny device to track movement and fitness. But to Palley, the device explosion isn’t a bad thing. “We’re pretty happy Fitbit and Jawbone came up when they did,” he says. “To be frank, they educated the market for us.”
When Spire launches preorders of its device today, the challenge isn’t convincing consumers that they need another fitness tracker, he says. Consumers are already on board with that. It’s showing them that wearables can be more than just digital pedometers.