How Spike’s Lip Sync Battle Became Such a Stunning Success

April 16, 2015 8:29 PM

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Just two weeks in, the Spike TV series version of Jimmy Fallon’s Lip Sync Battle is looking like a legitimate hit, both on TV and online. The celebrity air-vocal showdown gave Spike its biggest Nielsen numbers ever for a series premiere, and since then, the total audience for the first episodes (counting DVR replays and multiple reruns) has soared past 15 million TV viewers. Even more stunning: Spike says that various LSB performance clips from the first three half-hour episodes have already generated nearly 100 million online streams. Not bad for a concept that began with executive producer (and The Office star) John Krasinski trying to think of a cool bit to do during a visit to Fallon’s Late Night a couple years ago.

The early success of the show isn’t altogether surprising, of course (except maybe to the NBC executives who made the head-scratching decision to pass on the show, despite Fallon’s attachment). The abbreviated version of LSB was an online hit during its Late Night days, and even more so when Fallon ...

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