Southeast Asia launches 10-year plan to increase tourism

January 22, 2016 12:00 PM

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MANILA, Philippines – Southeast Asian tourism ministers have launched a 10-year plan to ramp up marketing of their region as a single destination to raise tourism's share of the regional economy to 15 percent by 2025.

The ministers from the 10-member Association of Southeast Asian Nations also announced Friday that they will begin a "Visit ASEAN@50" campaign to mark the 50th anniversary of the regional group next year. The campaign will showcase hundreds of ASEAN tourism products, events and experiences and targe...

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