South By South… What?

March 13, 2015 4:51 PM

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South By South… What?

Music has Coachella, film has Sundance. and technology has the Consumer Electronics Show. So how do you explain South By Southwest? First, this isn’t a conference, it’s a festival. Sure, among the 72,000 attendees there are big business interests, but the scene is more experimental, the products launched often impractical, and the crowd a lot younger.

The show is supposed to be about connected life and connected entertainment, but just what does that mean?

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