Music has Coachella, film has Sundance. and technology has the Consumer Electronics Show. So how do you explain South By Southwest? First, this isn’t a conference, it’s a festival. Sure, among the 72,000 attendees there are big business interests, but the scene is more experimental, the products launched often impractical, and the crowd a lot younger.
The show is supposed to be about connected life and connected entertainment, but just what does that mean?