Sound of Intellect: The Psychology of the Elevator Pitch

February 5, 2015 3:51 PM

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Richard Nelson Bolles, a former Episcopal pastor, decided to self-publish his advice for job hunters in 1970, in the midst of a tough job market for newly-minted college graduates. The handbook--What Color is Your Parachute?--immediately gained popularity by word-of-mouth, and was soon on its way to the best-seller list. In the decades since, it has become the bible for young professionals entering the world of work. It has been revised almost every year, and has sold more than 10 million copies worldwide.

The career guide is known for its original and strategic job-hunting advice--including the so-called "informational interview." The author recommends that job seekers set up brief meetings with seasoned professionals and recruiters, even when there is no specific job opening--just to explore the fie...

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