Nearly 1 million U.S. consumers preordered the tech giant's first smartwatch when it went on sale last Friday. The estimate comes from Slice Intelligence, a firm that uses e-receipts to measure digital commerce. Apple's latest offering was preordered by 957,000 people, who spent an average of $503.83 on the device, putting the watch on track to be the company's biggest new product release ever.
When the original iPhone launched in 2007, it took 74 days to reach 1 million sales. In 2010, the original iPad took 28 days. (Both products were initially only made available in the United States, which is not the case with the Apple Watch.)