Sorry, Cynics: Apple Watch Might Be Company's Biggest Launch Ever

April 13, 2015 4:46 PM

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Sorry, Cynics: Apple Watch Might Be Company's Biggest Launch Ever

Nearly 1 million U.S. consumers preordered the tech giant's first smartwatch when it went on sale last Friday. The estimate comes from Slice Intelligence, a firm that uses e-receipts to measure digital commerce. Apple's latest offering was preordered by 957,000 people, who spent an average of $503.83 on the device, putting the watch on track to be the company's biggest new product release ever.

When the original iPhone launched in 2007, it took 74 days to reach 1 million sales. In 2010, the original iPad took 28 days. (Both products were initially only made available in the United States, which is not the case with the Apple Watch.)

Also read: I just played Nintendo's first 'Super Mario' game for the iPhone — it's really good!

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