Sony, in ‘Seinfeld’ Promo, Takes Over Tumblr for Festivus

December 23, 2014 4:24 PM

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Sony, in ‘Seinfeld’ Promo, Takes Over Tumblr for Festivus

The studio’s meta-campaign centers on the holiday “for the rest of us,” aimed at driving users to watch episodes of “Seinfeld” on Crackle, its ad-supported video site. SPT launched the campaign in conjunction with the debut of the official “Seinfeld” Tumblr blog, at seinfeld.tumblr.com.

According to Tumblr, Sony Pictures Television is taking over the Tumblr logo for Dec. 23, in the first sponsorship of its kind. When users log into Tumblr, they will be able to hover over the far left logo and click on “Enable Festivus Mode” to hear the “Seinfeld” theme music.

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