Sony Blames Sex Tape's Title For The Poor Box Office Performance

July 21, 2014 12:21 AM

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Sony Blames Sex Tape's Title For The Poor Box Office Performance

Sony was always going to be facing an uphill battle when it came to releasing a movie called Sex Tape. Even with the R-rating, movies that feature sex in the title usually perform poorly, mostly because it implies a certain bawdiness. Sony distribution chief Rory Bruer apparently concurs, given his reaction to the dim opening weekend for the Cameron Diaz/Jason Segel comedy.

Sex Tape, in case you missed it, opened to only $15 million this weekend - despite industry analysts expecting much more. And Rory Bruer is facing some buyer's remorse, doing a bit of Monday morning quarterbacking in regards to that hot-button title, telling The Hollywood Reporter ,

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