According to Bahamas' Afie Jurvanen, "I wanted the song to have something vaguely Celtic about it. Not really bagpipes and whistles, but more in mood. Something elemental and ancient. I think the drums and especially the guitar playing was very much done with those things in mind."
Alfie adds, "As an interesting companion to this stripped down acoustic performance of "Bitter Memories" for North Shore sessions, you may have heard Jurvanen's music as part of the new James Franco Verizon Droid commercial."