Kickstarter recently loosened its strict restrictions on what types of projects may crowd-fund (in short, now: Basically anything. Unless it's illegal). This has opened Pandora's box to the likes of Zack Danger Brown from Coloumbus, Ohio, who wants to make potato salad.
The campaign is called "Potato Salad" and, as Zack explains on the page, "Basically I'm just making potato salad. I haven't decided what kind yet." He set out with a modest goal of $10.