Soda Pledge States the Obvious: We Will Continue to Drink Less Soda

September 26, 2014 10:00 PM

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The Clinton Global Initiative is a prestigious and convenient forum for companies to announce commitments to improve their practices, be they related to the environment, human rights, development, health, or any other facet of corporate behavior. This week executives from the big three soda makers, Coca Cola, PepsiCo, and Dr Pepper Snapple Group, along with an official from the American Beverage Association lobbying organization, shared the stage with former President Bill Clinton to make what seemed, at first glance, to be a dramatic announcement: That those companies would commit to selling 20 percent fewer calories per capita in their beverage mix over the next 10 years. There were smiles and handshakes all around and plenty of sunny media coverage.

But some of that media coverage missed an important point. There's less to that big announcement than meets the eye. Americans have been turning away from non-diet soda in droves. In fact, over the past 10 years, per capita consumption of carbonated sugar drinks has declined by 20 percent -- the sam...

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