Social Media Buzz: Melissa McCarthy Takes ‘Tammy’ to Box Office Bank

July 3, 2014 4:04 PM

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Social Media Buzz: Melissa McCarthy Takes ‘Tammy’ to Box Office Bank

How this week’s wide releases are shaping up on Facebook, Twitter, YouTube and Google

YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.

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