Social Media Buzz: 'Dawn of the Planet of the Apes' mounts big box office weekend

July 11, 2014 10:16 PM

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Social Media Buzz: 'Dawn of the Planet of the Apes' mounts big box office weekend

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Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies acrossFacebook,YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appen...

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