Smell Something Different At The Gym? It Might Not Be What You Think

March 15, 2015 9:29 AM

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Eric Spangenberg knows he's too old for Abercrombie and Fitch. He knows as soon as he smells it.

The store's signature fragrance, Fierce, is a mixture of citrus and musk. It's a combination that Spangenberg, 55, says is clearly targeted toward a specific demographic: a young one.

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