What Smart People Never Buy At The Drugstore

July 22, 2014 1:49 PM

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What Smart People Never Buy At The Drugstore

A 100-pill package of CVS-brand aspirin costs $1.14 on the company's website, while pharmaceutical giant Bayer's version sells for $6.99.

Yet time and time again, the typical shopper chooses the pricier brand-name drug, even though it's essentially the same, according to a recent study by Dutch economist Bart J. Bronnenberg and three University of Chicago professors.

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