Small-business Q&A: Let buyers know how you stand out

April 18, 2015 5:21 AM

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Q: I'm trying to get my foot in the door with the buyer at one of the large government prime contractors, and I've been asked for a capabilities statement. I assume that's a list of the types of jobs I can do, but what are the specifics of putting one together?

A: You're right that a capabilities statement lists the products you produce or the services you perform, but there's more to it than that. An effective statement will convey your best value and leave a lasting impression on the buyer, making your company stand out from the competition. A good state...

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