A: Although there are no guarantees, strong and open relationships with your customers can make a difference. Whether you are selling products, services or ideas, you need to establish a connection with your customers to keep them around.
Start by providing an excellent customer experience. Keep popular items in stock. Show up or deliver on time. Offer a quality product or service, strong warranty and flexible return policy. Use technology to facilitate your processes if appropriate, but keep things personal when possible.
Also read: Time Inc. to Launch Sports Illustrated TV