Small-business Q&A: Good service keeps customers loyal

April 4, 2015 4:02 AM

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A: Although there are no guarantees, strong and open relationships with your customers can make a difference. Whether you are selling products, services or ideas, you need to establish a connection with your customers to keep them around.

Start by providing an excellent customer experience. Keep popular items in stock. Show up or deliver on time. Offer a quality product or service, strong warranty and flexible return policy. Use technology to facilitate your processes if appropriate, but keep things personal when possible.

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