'Sleepy Hollow' marketers sorry for 'National Beheading Day' stunt

September 2, 2014 10:57 PM

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'Sleepy Hollow' marketers sorry for 'National Beheading Day' stunt

LOS ANGELES - The Fox series "Sleepy Hollow" drew ire on social media Tuesday for a marketing campaign touting "National Beheading Day" on the same day the world learned terrorist group ISIS claimed to have decapitated American journalist Steven Sotloff.

In a case of unfortunate timing, commemorative eCards declaring #HeadlessDay were released to promote of the show's upcoming season one DVD and Blu-ray. "Hollow" wasn't deliberately trying to invoke the day's tragic news; the campaign was intended to invoke the show's Headless Horseman character.

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