Everyone besides the soda industry is trying to get us to drink less soda. The World Health Organization recently revised its guidelines and recommends that added sugars should account for no more than 5 percent of daily calories -- one can of soda exceeds that quota and it's hard to see how sugary drinks fit in a healthy diet. Health experts have been warning about the consequences of sugary drinks -- obesity, metabolic disease and diabetes -- for many years. The message is slowly sinking in and soda sales are in continuous decline that's intensifying despite ever increasing advertising and marketing propping up the category.
Teens probably pay the least attention to health warnings, so how can we get the group that drinks the most soda to notice?