The Side Effects of Rx Advertising

April 9, 2015 8:55 PM

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If you're a TV viewer, you might be feeling like your set has been hijacked by the pharmaceutical industry, with one drug ad after another. Not only are there more commercials in general these days, but ads for medications have become a dominant category. Blame it on the growing population of seniors. The TV audience is greying considerably.

The alarming thing is that much of the drug advertising you see is for prescription drugs, something that used to be strictly confined to doctors.

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