A Sibling of Jack Daniel’s Gets a Little Love

March 18, 2015 12:54 AM

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A Sibling of Jack Daniel’s Gets a Little Love

As its name implies, Old Forester bourbon is a brand that time has passed by. But Brown-Forman Corp. believes it isn’t too late to revive the long-neglected brand, a sibling of Jack Daniel’s.

Brown-Forman said it plans to invest about $20 million in a marketing push to revive Old Forester. That is on top of $30 million previously budgeted for a new distillery to produce Old Forester in Louisville, Ky., the heart of bourbon country.

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