How Shopping Technology Forces Retailers to Alter Holiday Game Plans

November 25, 2015 4:19 PM

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Smartphone apps, browser extensions and other digital tools that help shoppers find the best deals are forcing retailers to rethink their approach to Black Friday holiday bargains and selling in general.

The most obvious change wrought by the flood of new consumer-oriented technology is the expansion of Black Friday from a one-day event to a year-round hunt for bargains.

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