Shark Week debut highest rated in 27 years: the Sharknado effect?

August 13, 2014 2:29 PM

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LOS ANGELES, CALIF.—The popularity of Sharknado may have had a splash-over effect on Discovery Channel’s Shark Week, which debuted with its highest rated night ever in 27 years of telecasts, the network said.

More than 3.6 million prime-time viewers tuned in Sunday for a lineup that included Air Jaws: Fins of Fury, according to Nielsen company figures Tuesday.

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