Self-Promotion

July 23, 2014 12:06 PM

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We all know that success as a writer depends on: 1) writing something worth reading and 2) getting published. (Thanks, Captain Obvious!) But while most writers have no problem understanding and even embracing the time and effort required to accomplish these two goals, there’s a third, essential element of becoming a successful author that many writers shun: self-promotion.

“Oh no!” you say. “Oh yes!” we reply. Why the reluctance? Some writers are simply shy by nature. Others don’t want to seem boastful or self-aggrandizing. And the remaining curmudgeonly bunch just doesn’t want to be bothered. Yet, like it or not, self-promotion is a necessary part of achieving succes...

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