Seeking an edge, short-sellers turn to behavioural analysis

April 16, 2015 11:23 AM

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SINGAPORE, April 16 (Reuters) - When Muddy Waters unveiled a short position on Noble Group last week, it didn't just scrutinise the commodity trader's accounts. It also hired a behavioural analysis firm run by former CIA staff to analyse how Noble's executives talked on a recent earnings call.

This type of analysis is the latest unorthodox research method used by short-sellers and independent research firms to boost the impact of reports they issue that challenge companies' accounting methods.

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