Seekers at Its Stores

March 17, 2015 12:14 PM

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IKEA is hoping to control a phenomenon born in Belgium in June and now gaining steam in the Netherlands: adult hide-and-seek events organized online by customers to be conducted in several stores.

In the Dutch town of Eindhoven, more than 32,000 people signed up on Facebook to participate. In Amsterdam, 19,000 registered interest in playing.

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