See Where Santa Has Lost 30 Pounds in 20 Years

November 20, 2014 6:09 PM

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See Where Santa Has Lost 30 Pounds in 20 Years

Is Santa Claus on a diet? Christmas card alterations in the past 20 years show Santa has lost more than 30 pounds, according to a review of cards by U.K. retailer Clintons.

“As a nation, we are more mindful than in the olden days of being healthy and getting fit,” Tim Fairs, marketing and e-commerce director for the greeting card and gift products company, told ABC News of the shrinking Santa, adding his company is “driven by what customers want.”

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