The Seductive Lure of Meaningless Information

March 30, 2015 10:39 PM

13 0

After years of faithful service, my toaster needed replacing. It had browned its last bagel. So one Sunday morning, I went online to shop for a new one. Did you know that if you search for "toaster" on Amazon you get 1,572 to choose from?

So I had some decisions to make. Do I want a two-slice toaster or a four-slice toaster? Maybe I need one that also toasts muffins and cooks an egg. Do I want one that is red, blue or maybe teal with dots? Or perhaps one that looks like Darth Vader's helmet and stamps each slice with "Star Wars."

Read more

To category page