The Seductive Lure of Meaningless Information

March 30, 2015 10:39 PM

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After years of faithful service, my toaster needed replacing. It had browned its last bagel. So one Sunday morning, I went online to shop for a new one. Did you know that if you search for "toaster" on Amazon you get 1,572 to choose from?

So I had some decisions to make. Do I want a two-slice toaster or a four-slice toaster? Maybe I need one that also toasts muffins and cooks an egg. Do I want one that is red, blue or maybe teal with dots? Or perhaps one that looks like Darth Vader's helmet and stamps each slice with "Star Wars."

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