The Secret of 'Transformers' Success: Being Transformative

July 1, 2014 7:44 PM

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The Secret of 'Transformers' Success: Being Transformative

With a first weekend of $100 million domestically, Transformers: Age of Extinction is on the road to blockbuster status, which these days starts around $200 million at the domestic box office. That's great news for the studio, theater owners, director Michael Bay, and all of the talented craftsmen involved. Even better news is that the worldwide box office has already passed $300 million.

We should pause and appreciate the success because in today's world, most sequels become extinct, literally, because they are dreadfully bad. While it may appear that the basic narrative for this sequel was the same as in the past, it was not. The skilled storytellers provided just enough freshness ...

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