SeaWorld Blames PETA Activists for Failure of #AskSeaWorld Campaign

March 31, 2015 2:05 PM

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SeaWorld Blames PETA Activists for Failure of #AskSeaWorld Campaign

SeaWorld’s image was badly tarnished after 2013 documentary Blackfish. Owing to the movie, SeaWorld witnessed a noticeable decline in its ticket sales.

The tense situation led SeaWorld officials to come up with a social media campaign with an aim to end the misinformation around the theme park and also, to revive its corporate image.

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