Sea World Says it Has a ‘Troll’ Problem Thanks to #AskSeaWorld Campaign

March 30, 2015 7:47 PM

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Faced with declining ticket sales in the wake of the 2013 documentary Blackfish, SeaWorld launched a social media campaign that it said was designed to “cut through the misinformation” contained in the film and help resurrect its corporate image. Using its Twitter account, the company trotted out the hashtag #AskSeaWorld late last week, soliciting questions from users. What has ensued, however, is exactly the kind of engagement that SeaWorld was hoping to avoid.

Thousands of negative tweets have been fired off by critics of the company, be they individuals or animal rights organizations.

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