Scion Youth Looks to Sedan, Hatchback to Revive Sales

April 1, 2015 1:02 AM

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Toyota is turning to a sporty hatchback and a low-cost sedan to restore some hipness — and sales — to its youth-oriented Scion brand.

The brand, started in 2003 to lure people 18 to 34 to the aging Toyota family, has worked to a point. The average head of a Scion-owning household is 51, three years below the industry average. Even though many boomers bought the versatile but boxy xB wagon to downsize from larger SUVs, the average ...

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