Scientists Say We're All A Little Bit Face-ist

October 23, 2014 2:17 PM

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Scientists Say We're All A Little Bit Face-ist

That's the troubling take-away from a new research paper entitled "Social attributions from faces bias human choices."

"Although we would like to think our judgments and choices are rational, impartial, consistent, and solely based on relevant information, the truth is that they are often biased by superficial and irrelevant factors," Dr. Christopher Olivola, lead author of the paper and a marketing professor at Car...

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